When do voters gravitate to the first name they see? Based on the more than 100 elections in Ohio that a colleague and I studied, it’s when voters know little or nothing about the candidates, or when the candidates’ party affiliations are not listed on the ballot, or when the incumbent (whom voters typically know at least somewhat) is not running for re-election. Thus, some voters apparently feel an obligation or desire to vote even when they have no basis for choosing a candidate and are drawn to the first name they read.
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