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bernstj on 2011-07-27Talk about inflating demand for your product.
The Success Charter Network, a chain of charter schools headed by former City Councilwoman Eva Moskowitz, spent an astonishing $1.6million in the 2009-2010 school year just for publicity and recruitment of new students, the group's most recent financial reports show.
The network spent more on publicity and recruitment that year than it did in the previous two years.
In 2009-2010, the seven schools operated by the Success network admitted 1,200 new students. That means Moskowitz spent about $1,300 on marketing for every new enrollee.