Jeff Ratliff on 2009-11-04
Claimed by Mr. Ratliff
Jeff Ratliff's personal annotations on this page
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Jean Potterdata in social networks - how private?
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"There's a perceived safety," he says. "People are a lot more loose with
their information because they don't realize the trust they're putting into this
application developer."People tend to open up about themselves on social networks, and that kind of
candor is worth money. There are now companies that mine social sites for data
to sell to marketers.For example, Rapleaf, a company in San Francisco, looks at blogs, forums,
discussion boards, social networks and review sites. "All those things combined
can give you a really good picture of a person," says Auren Hoffman, Rapleaf's
CEO.He says Rapleaf's computers crawl only the public parts of the social Web.
Even so, Rapleaf claims it has what it calls "insights" into almost 400 million
people worldwide. Those insights are sold to marketers.Hoffman says it's valuable information that adds to the supply of data that
make modern life possible.
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laura ferA growing number of companies are trawling social networks looking to scrape up data about you and your friends. For instance, that Facebook quiz you just took? It opened up your photos, political views —- even your sexual preference — to the stranger who wrote it."
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Much has been made in recent years of the
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Public Stiky Notes
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