Readers expect news to find them » Nieman Journalism Lab - The Diigo Meta page

• 08 Oct 09
  

  Michael Becker

  Readers today expect the news to find them, so journalists should be leaders in using every social media tool at their disposal to make that happen, says Gina Chen.

  Nieman Journalism Lab Gina Chen journalism social media

  • The point of using social media isn’t that Facebook is popular and lots of people, particularly young people, hang out there. The point is the way people find the news today is they expect it to find them. If news organizations want to be valuable to their readers’, they not only need great content and interactive features, they need to to use these features. To me, what that means for news organizations is their staffs need to understand social media better than the readers, so they can lead, rather than follow.
• 07 Oct 09
  

  barb dybwad

  "There’s a theory in computer science called the technology acceptance model, which basically holds that people use technologies that seem useful and easy to use. Like many theories that have wide support, it makes common sense. What does that mean for news organizations? If they want their readers to embrace interactive features on their sites, these features must not be hidden or confusing or clunky. These interactive features can’t be things that news organization let readers use, but that they don’t let their employees delve into and fully explore. And news organizations can’t whip their employees into such a frenzy of fear that they might violate some internal social-media rule that the employees don’t bother to try anything new."

  technology news twitter social media journalism

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  Marty Cortinas

  postmortem journalism social media

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