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“It’s not like we’re a stroke of brilliance,” said John Sateja, senior vice president for information products at Consumers Union, the nonprofit group that publishes Consumer Reports. “We had no choice. We have no advertising, so we had to survive on what readers pay.”
The organization does more than just survive. Consumers Union reports that its publications--Consumer Reports and a few much smaller ones--generated $208 million in revenue in the year ended May 31, with an operating margin of about $28 million.
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