MySpace gets 'Hyper' with targeted ads | The Social - CNET News.com - The Diigo Meta page

• 24 Mar 08
  

  Liang Wang

  ads myspace sns toblog

• 21 Jan 08
  

  Jackie
  • HyperTargeting
  • which uses the information that members put in their profiles to serve up ads they might actually want to see.
  • 2 more annotations...
  • • ividing its users into groups of "enthusiasts" in 10 categories
    • With the second phase of HyperTargeting, those 10 "enthusiast" categories have been expanded into more than 100 subcategories

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