This link has been bookmarked by 3 people . It was first bookmarked on 11 Apr 2008, by Earl Spriggs.
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11 Aug 08
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Online Marketing - Leveraging Specialized Content to Attract Advertisers
Track 1: Audio and Video Creation 101
Instructor: Lisa Sharples of AllRecipes.com
Room: N245 -
Content Rich: Copywriting for Search Engine Rankings and Sales Conversion
Track 2: Attracting and Growing Your Audience
Instructor: Jon Wuebben of CustomCopywriting.com
Room: N246 -
Methods for recording and producing a great interview
Track 1: Audio and Video Creation 101
Instructor: Rob Walch of Podcast 411 / Wizzard Media
Room: N240 -
The Move From Maker To Merchant: Taking Your Podcast From Hobby To Business In 27 Days
Track 3: The Business of New Media
Instructor: Paul Colligan of Colligan.com, Inc.
Room: N246 -
Tactical Transparency - The Profits of Getting Personal in Business
Track 5: New Media Strategies
Instructor: John Havens of Blog Talk Radio and Shel Holtz of Holtz Communication + Technology
Room: N243
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11 Apr 08
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How to Exponentially Grow Your Audience in Less than 6 Months
Track 2: Attracting and Growing Your Audience
Instructor: Rebecca Weeks of Real Girls Media Network
Room: N243
Description: If you don't have a marketing budget to increase exposure for your content, it's vital that you learn how to leverage the power of influentials on the Web. First, you'll learn some of the key behaviors of the influential 10 percent (those consumers who tell the rest of the 90 percent of consumers what to read, watch, buy, etc.), and where you can find them. Second, you'll learn the best ways to reach and motivate this important group to evangelize your content. Additionally, through detailed case studies, you'll see how several startup publishers grew their audiences exponentially in only a few months by building widgets and unique tools, creating viral campaigns, tapping social communities, and empowering their most loyal users. Remember this: if you want an audience to come to your site, you must first go to them and lure them with a relevant and valuable invitation. After this workshop, you'll leave fully prepared to get started. -
Methods for recording and producing a great interview
Track 1: Audio and Video Creation 101
Instructor: Rob Walch of Podcast 411 / Wizzard Media
Room: N245
Description: Rob Walch has been interviewing people for his podcasts for years. This session will cover the tips and tricks he uses to put together a great interview that entertains and informs. It will cover both the technical side of recording and editing the interview and also the "style" side of interacting with your guest. You'll learn about doing interviews with Skype, over the phone and in person and using examples of different tools to use. He will also cover the style issues when doing an interview and how to get celebrities to agree to do the interview in the first place - including a discussion of the waivers and releases to use. Finally, the importance of editing the interview will be covered and why "record, stop, post" workflow is not a good idea. -
Crafting Quality Content: Tips from the Top Desks in Entertainment
Track 4: Audio and Video Creation: "How To" Techniques for Making Compelling Content
Instructor: Keith Addison Tyler of Blood Feather Productions
Room: N250
Description: Story, strategy, and objectives: the three essential components in creating successful entertainment in any form. In this session Keith Tyler shares the brainstorming process he uses in the development of new projects for the entertainment industry's leading companies. Would you like to make a quantum leap in the development of your new media program? Can you clearly identify the ways to sharpen and strengthen your program content? Do you know how to quickly catapult your project to its greatest potential? Keith's step-by-step process will equip you with a method to harness your creative concepts and align them with a strategy in order to achieve your specific objectives. Find out why function and purpose are equally important to your content's entertaining or educational aspects. This interactive session includes real-time consulting to demonstrate the practical application of these principles, so bring your questions and get ready for some dynamite ideas with explosive results!
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