This link has been bookmarked by 23 people . It was first bookmarked on 10 Jul 2008, by Frederik Van Zande.
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pedro_daltroThe most interesting example of the power of “free” in Predictably Irrational comes from Amazon.com. When they launched a “free shipping” promotion with the purchase of a second book every country except France showed a big jump in sales from the offer. T
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sacha Declomesnilthe power of free, vs almost free, and when not using free
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netsuke87n’t even care much for cats. But if the supermarket had a big display of “Free Cat Food Sam
economics free marketing neuroscience psychology toread persuasion sales brain
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10 Jul 08
Frederik Van ZandeA few days ago, I wrote about the power of the word “New” to get our attention - if there’s a more potent attractor out there, it’s almost certainly “FREE!” For years, advertising gurus have listed “free” on every compilation of powerful headline words. Now, research conducted by Dan Ariely (a Duke behavioral economist, previously at MIT) shows us that “free” is far more effective than “almost free.” Indeed, a preference for “free” seems to be another feature hardwired into our brains.
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