New research released today by MySpace reveals social networks are now so integral to daily life, for some, they have surpassed the TV as the entertainment media of choice.
Nearly half of 18-24 year old social networkers (45%) told Future Laboratory researchers that if they had 15 minutes of spare time they would choose spend it on social networking sites rather than watching TV, reading, talking on their mobile, or playing video games.
The impact of this trend is so significant that a quarter (25%) of respondents state that the rise in social networks has decreased the amount of traditional television they consume.
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.