This link has been bookmarked by 79 people . It was first bookmarked on 25 Jul 2006, by Jon Bauerle.
-
31 Dec 17
-
19 Sep 08
-
28 Mar 08
-
28 Feb 08
-
18 Sep 07
Andre MalheiroPotential readers can make snap decisions in just 50 milliseconds.
design interface usability user experience cognition article
-
30 Jul 07
-
13 May 07
-
These days, enlightened web users want to see a "puritan" approach, Caudron adds. It's about getting information across in the quickest, simplest way possible.
-
the amount of graphics on the page should be strictly limited, perhaps to a single eye-catching image.
-
People enjoy being right, so continuing to use a website that gave a good first impression helps to 'prove' to themselves that they made a good initial decision. The phenomenon pervades our society; even doctors have been shown to follow their initial hunches, Lindgaard says, relying heavily on a patient's most immediately obvious symptom when making a diagnosis. "It's awfully scary stuff, but the tendency to jump to conclusions is far more widespread than we realize," she says.
-
-
19 Jan 07
-
04 Nov 06
-
12 Sep 06
-
11 Sep 06
-
18 Aug 06
-
10 Aug 06
-
25 Jul 06
-
30 Jan 06
-
26 Jan 06
-
19 Jan 06
-
18 Jan 06
Craig RettigA study by researchers in Canada has shown that the snap decisions Internet users make about the quality of a web page have a lasting impact on their opinions.
-
Alan StebbensWithin 50 milliseconds, your brain has already viewed and decided whether a website deserves more attention or not.
-
17 Jan 06
-
-
A study by researchers in Canada has shown that the snap decisions Internet users make about the quality of a web page have a lasting impact on their opinions.
-
-
Niall LincolnPotential readers can make snap decisions in just 50 milliseconds.
design webdesign usability research for:mjkelleher2 for:mdeming
-
-
We all know that first impressions count, but this study shows that the brain can make flash judgements almost as fast as the eye can take in the information. The discovery came as a surprise to some experts. "My colleagues believed it would be impossible to really see anything in less than 500 milliseconds," says Gitte Lindgaard of Carleton University in Ottawa, who has published the research in the journal Behaviour and Information Technology1. Instead they found that impressions were made in the first 50 milliseconds of viewing.
-
-
16 Jan 06
-
jen jarsonA Report From Nature on a study that shows that the brain can
make flash judgements almost as fast as the eye can take in the
information. The team presented volunteers with the briefest glimpses of
web pages previously rated as being either easy on -
-
Quickly now: like what you see? Like the look of our website? Whatever the answer (and hopefully it was yes), the chances are you made your mind up within the first twentieth of a second. A study by researchers in Canada has shown that the snap decisions Internet users make about the quality of a web page have a lasting impact on their opinions.
-
-
15 Jan 06
-
14 Jan 06
-
-
Lindgaard and her team presented volunteers with the briefest glimpses of web pages previously rated as being either easy on the eye or particularly jarring, and asked them to rate the websites on a sliding scale of visual appeal. Even though the images flashed up for just 50 milliseconds, roughly the duration of a single frame of standard television footage, their verdicts tallied well with judgements made after a longer period of scrutiny. In the crowded and competitive world of the web, companies hoping to make millions from e-commerce should take notice, the researchers say. "Unless the first impression is favourable, visitors will be out of your site before they even know that you might be offering more than your competitors"... For a typical commercial website, 60% of traffic comes from search engines such as Google... This makes a user's first impression even more critical... "You'll get a list of sites, click the top one, and then either say 'I've engaged' and give it a few more seconds, or just go back to Google"... The lasting effect of first impressions is known to psychologists as the 'halo effect': if you can snare people with an attractive design, they are more likely to overlook other minor faults with the site, and may rate its actual content (such as this article, for example) more favourably. This is because of 'cognitive bias', Lindgaard explains. People enjoy being right, so continuing to use a website that gave a good first impression helps to 'prove' to themselves that they made a good initial decision.
-
Lindgaard and her team presented volunteers with the briefest glimpses of web pages previously rated as being either easy on the eye or particularly jarring, and asked them to rate the websites on a sliding scale of visual appeal. Even though the images flashed up for just 50 milliseconds, roughly the duration of a single frame of standard television footage, their verdicts tallied well with judgements made after a longer period of scrutiny. In the crowded and competitive world of the web, companies hoping to make millions from e-commerce should take notice, the researchers say. "Unless the first impression is favourable, visitors will be out of your site before they even know that you might be offering more than your competitors"... For a typical commercial website, 60% of traffic comes from search engines such as Google... This makes a user's first impression even more critical... "You'll get a list of sites, click the top one, and then either say 'I've engaged' and give it a few more seconds, or just go back to Google"... The lasting effect of first impressions is known to psychologists as the 'halo effect': if you can snare people with an attractive design, they are more likely to overlook other minor faults with the site, and may rate its actual content (such as this article, for example) more favourably. This is because of 'cognitive bias', Lindgaard explains. People enjoy being right, so continuing to use a website that gave a good first impression helps to 'prove' to themselves that they made a good initial decision.
-
Page Comments
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.