Plant Seeds Online to Cultivate Your Brand | Marketing Profs Daily Fix Blog - The Diigo Meta page

• 02 Mar 08
  

  Rebecca Leaman

  Learn about social media marketing from the folks at Jeep.

  marketing online web2.0 social-media social-networking branding ex-delicious

  • What else has Jeep done well? Throughout the Jeep Community site, they point visitors to pre-existing groups, so an enthusiast can join an on-going discussion. They pull in Jeep-related articles and news, which visitors can subscribe to. They steer people to events and appearances, so fans can gets their Jeep fix. In other words, Jeep has planted seeds of their own, and is also “watering” seeds planted by others.
• 28 Feb 08
  

  Niels Lohuis

  Social media

  marketing networking online Sharing socialnetworking social

• 09 Feb 08
  

  Alan Vonlanthen

  A great article about building communities to support brands. Jeep Community given as an example. Found via "Capitaine Commerce"

  brand2.0 branding marketing jeep delicious

Page Comments

• 
  Rebecca Leaman on 2008-03-02
  "Whether you’re branding yourself or a product, it’s a good idea to consider planting seeds around the web so you can connect to more people in more places."

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