This link has been bookmarked by 43 people . It was first bookmarked on 13 Mar 2008, by Elroy Jetson.
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Sebastian WeberI don't expect organizations to stop building sites anytime soon. However, thePicture-in-Picture Web(what some would call the web services promise of "Web 3.0") is coming on strong. And I believe most brand web sites may not matter in 2012
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annestBut everyone - including marketers - will need to think of their online brands not as sites but as portable services that can go anywhere and everywhere the consumer wants. Without such appendages, no brand will ever be able to break through the online cl
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The leading players on the web all see the train coming. They are wisely creating APIs and turning themselves into plug-and-play services, not just big destinations. YouTube is just the latest to do so today. Amazon has S3. Google has OpenSocial and an extensive library of APIs. As does Microsoft. Facebook is allowing its applications to live outside the site. Twitter is an API first and (eventually) a business model second. Finally, the booming widget economy shows the promise of small content that can go anywhere. These are the leaders. But everyone - including marketers - will need to think of their online brands not as sites but as portable services that can go anywhere and everywhere the consumer wants. Without such appendages, no brand will ever be able to break through the online clutter such unlimited choice offers.
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The leading players on the web all see the train coming. They are wisely creating APIs and turning themselves into plug-and-play services, not just big destinations. YouTube is just the latest to do so today. Amazon has S3. Google has OpenSocial and an extensive library of APIs. As does Microsoft. Facebook is allowing its applications to live outside the site. Twitter is an API first and (eventually) a business model second. Finally, the booming widget economy shows the promise of small content that can go anywhere. These are the leaders. But everyone - including marketers - will need to think of their online brands not as sites but as portable services that can go anywhere and everywhere the consumer wants. Without such appendages, no brand will ever be able to break through the online clutter such unlimited choice offers.
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12 Mar 08
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pirkkaaunolaThe leading players on the web all see the train coming. They are wisely creating APIs and turning themselves into plug-and-play services, not just big destinations.
business strategy api twitter youtube amazon facebook widget for:yle_up
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Christopher RiceAPIs are the key to the future, not making your site a destination or portal. Decentralize and make your code/core essential to what others are doing.
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