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Rem Palpitt“If you go out and search Twitter, it doesn’t work very well,” he said. “It’s very literal.” But if The Times can build multiple search products for Twitter that better understand context, there “is a lot of power in organizing and curating this world.” Therefore, the company is looking into building similar Twitter aggregators for what could be “thousands of categories,” he said.
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Amped StatusThe news organization is exploring plans to build search products which can sift through thousands of Twitter feeds and pull together commentary on specific narrow topics. According to Martin Nisenholtz, senior vp of digital operations for The New York Times Company, the company has built such a product for its popular fashion-themed blog The Moment which aggregates Twitter commentary from both editors and readers related to the high-end fashion world.
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