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Advertising Draws Kids To The Internet
More than half (57.0%) of kids who surfed the Web in the last 30 days did so because advertising drove them there. This group was fairly evenly divided by gender: 50.9% were girls and 49.1% were boys. While advertising motivated 50.4% of kids ages 6-7 to Web sites, it did so to 62.0% of youths in the 10-11 age set.