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MediaPost Publications - Social Media Wins In Marketers' '09 Plans - 12/29/2008 - The Diigo Meta page

www.mediapost.com/publications - Cached

This link has been bookmarked by 1 people . It was first bookmarked on 06 Jan 2009, by Paul Gillin.

  • 06 Jan 09
    pgillin
    Paul Gillin

    A survey of 196 subscribers to a content marketing newsletter (all right, it's clearly a biased sample) finds that social media and content marketing will be the big winners in the advertising recession this year. "More than half--56%--of marketing and publishing decision-makers plan to increase their content marketing spending next year." Only 13% plan to decrease it.

    daily_reading research marketing social_media

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