MediaPost Publications - Study Finds Online, Trade Shows Dominate B-to-B Spend... - The Diigo Meta page

• 08 Dec 08
  

  Paul Gillin

  B-to-B marketers are now spending 47% of their budgets on online tactics, with event and search marketing providing the best performance.

  research

  • "When web development, search engine marketing and webcasts are combined, marketers today are spending 47 percent of total budgets on online tactics
  • The No. 1 lead source cited by the survey's respondents (24%) was their own Web site, followed by search engines (19%). Asked where their "best" leads came from, 15% of respondents cited "online" and "trade shows."

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