Paul Gillin
More than half the people surveyed by Synovate said they don't know what social networking is. Perhaps more interesting that a third said they're getting tired of the networks they belong to.
Synovate says it "spoke to" more than 13,000 people globally (we doubt that; this was probably an online survey). While the results aren't statistically valid, there are some interesting international comparisons. The Dutch and Canadians are more active social network users, although the Canadians are losting interest faster. They prefer MySpace to Facebook. The Japanese are losing interest the fastest.
research
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