This link has been bookmarked by 13 people . It was first bookmarked on 05 Feb 2009, by Andy Brudtkuhl.
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09 Feb 11
Dorrine MGreat post musing about social media measurement - http://is.gd/ee59
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10 Dec 10
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09 Jun 09
Yassine EL HassaniThèmes abordés :
Différence entre médias traditionnels et sociaux
Indicateurs possibles
2 types de mesure : On-Page et Off Page
La declinaison de la mesure dans le temps : Velocity, transience et Stickness
La notion d'Authorité selon Technorati
Constat final ; Il ne peut pas y avoir de standardisation dans la mesure de l'influence des médias sociaux-
“How do you measure social media?”
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look at traditional media and its measurement
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traditional media has primarily held a single role or purpose, to disseminate one-way information to potential customers
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two intermediary metrics: reach & frequency. You basically know how many people receive the publication, how often, and perhaps some information about the reader demographics. Everything else has largely been a derivative of these two metrics.
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the traditional metrics as intermediary because they do not directly measure or represent results associated with the end goal (ex: what awareness did it create, what sales did it drive, what new relationships did it establish
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this traditional medium is not directly measurable, we don’t know what “actually happened” as a result of our paid or earned message. Did the message get noticed, or generate conversation, or cause word-of-mouth propagation, or increase brand advocacy, or was it largely ignored?
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It isn’t just a medium with a message, but it is also a medium which contains and records actions. The same questions that I posed above are now much easier to answer: did my message get noticed, or generate conversation, or cause word-of-mouth propagation, or increase brand advocacy?
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omments, inbound links, votes, views, likes, bookmarks, favorites, tweets, re-tweets, social graph connections,
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measurable both on page (directly connected to your content) and off-page (located in other places, but related to your content) plus they can all be measured temporally adding that important perspective of time: velocity, transience, sustainability/stickiness,
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Technorati started things off for blogs with a measure they labeled “Authority” which is based on inbound links to blogs (directly measurable). Technorati counted them up over a specific time span and called this Authority
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concept of topical influence
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Does a blogger who has more unique commenters, engagement, and two-way on-topic conversations in the comments of his posts have more influence?
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there will never be a single standardized metric for measuring social media.
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on social media measurement, “There can be no standard because there is no standard goal for communications
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If my business goal is to determine who I should be building relationships with online regarding a specific topic
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05 Feb 09
Andy BrudtkuhlIt is easy to predict that we will be talking a lot more about social media measurement and ROI in 2009. The question of ROI becomes more important when there is a market transition from an established form or investment (i.e. traditional media) to an emerging form like social media. Even though the ROI of current or traditional investments may be no less certain, the test is always a higher one to justify a change.
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09 Jan 09
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07 Jan 09
accoladesprMarcel LeBrum, Radian6, Social Media measurement
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02 Jan 09
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31 Dec 08
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30 Dec 08
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