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www.mckinseyquarterly.com/Managing_beyond_Web_20_2389 - Cached

This link has been bookmarked by 2 people . It was first bookmarked on 18 Jul 2009, by Bertrand Duperrin.

  • 18 Jul 09
    bertrandduperrin
    Bertrand Duperrin

    What does this development mean for your company? In effect, that its marketers are being replaced. As markets morph into Web 2.0 “conversations” and consumers gain much greater freedom to pursue their own interests, customers are doing things that online marketing managers don’t necessarily want—or expect—them to do.

    web2.0 web3.0 innovation LEAD marketing mckinsey socialmedia

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