This link has been bookmarked by 22 people . It was first bookmarked on 02 Sep 2009, by Dan Keldsen.
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Claire Leroy"The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business."
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Mark Gammon"We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a “networked company,” linking themselves with customers and suppliers through the use of Web 2.0 tools. Despite the current recession, respondents overwhelmingly say that they will continue to invest in Web 2.0. "
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Stéphane MoracchiniL'enquête de septembre 2009 de McKinsey sur le web 2.0
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enterprise2open linksYes, deployment is critical and no easy feat, nice to see that intrinsic benefits are gaining awareness
Snip: "Many companies experiment with Web 2.0 technologies, but creating an environment with a critical mass of committed users is more difficult. The survey results confirm that successful adoption requires that the use of these tools be integrated into the flow of users’ work. Furthermore, encouraging continuing use requires approaches other than the traditional financial or performance incentives deployed as motivational tools." -
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We found that successful companies not only tightly integrate Web 2.0
technologies with the work flows of their employees but also create a “networked
company,” linking themselves with customers and suppliers through the use of Web
2.0 tools.
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How companies are benefiting from Web 2.0: McKinsey Global Survey Results
The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.
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Over the past three years, we have tracked the rising adoption of Web 2.0 technologies, as well as the ways organizations are using them. This year, we sought to get a clear idea of whether companies are deriving measurable business benefits from their investments in the Web. Our findings indicate that they are.
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Bertrand DuperrinThe heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.
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Tammy Makovecbusiness and web 2.0 tools
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