PR industry: Still grasping for a clue - mathewingram.com/work - The Diigo Meta page

• 13 Apr 08
  

  Tris Hussey

  mathewingram pr

• 11 Apr 08
  

  Mike Henderson
  • no links in it, then you = FAIL
  • f you do not have them, and lots of them, then your press release is dead on arrival
  • 2 more annotations...
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        Mike Henderson on 2008-04-11

        This is more what I favor. REAL content that is also PR. Serves TWO purposes. It provides information to the press and the organic traffic of people approaching it from their interest validates it as newsworthy.
    • Better still, create a blog post that has all of these things in it and is tagged properly, and people will find it.

Public Stiky Notes

• 
  Mike Henderson on 2008-04-11
  This is more what I favor. REAL content that is also PR. Serves TWO purposes. It provides information to the press and the organic traffic of people approaching it from their interest validates it as newsworthy.

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