Will Richardson's personal annotations on this page
Willrich bookmarked
on 2009-11-05
"In March 2009, Facebook changed their page offering for brands and businesses, introducing enhanced design and functionality options that more closely echoed the format of personal profiles. We believe this is a fundamental shift, going beyond just a new layout. It compels brands to now use the Facebook platform "socially".
Until now, many brand presences on pages have featured fixed design and layout at the top, using either static graphic panels or Flash animations. Most of these simply linked off-network. Facebook social activity - wall posts, discussion groups, photo and video albums - were pushed "below the fold"."
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In March 2009, Facebook changed their page offering for brands and businesses, introducing enhanced design and functionality options that more closely echoed the format of personal profiles. We believe this is a fundamental shift, going beyond just a new layout. It compels brands to now use the Facebook platform "socially".
Until now, many brand presences on pages have featured fixed design and layout at the top, using either static graphic panels or Flash animations. Most of these simply linked off-network. Facebook social activity - wall posts, discussion groups, photo and video albums - were pushed "below the fold".
This link has been bookmarked by 8 people . It was first bookmarked on 04 Nov 2009, by someone privately.
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Will Richardson
"In March 2009, Facebook changed their page offering for brands and businesses, introducing enhanced design and functionality options that more closely echoed the format of personal profiles. We believe this is a fundamental shift, going beyond just a new layout. It compels brands to now use the Facebook platform "socially".
Until now, many brand presences on pages have featured fixed design and layout at the top, using either static graphic panels or Flash animations. Most of these simply linked off-network. Facebook social activity - wall posts, discussion groups, photo and video albums - were pushed "below the fold"."-
In March 2009, Facebook changed their page offering for brands and businesses, introducing enhanced design and functionality options that more closely echoed the format of personal profiles. We believe this is a fundamental shift, going beyond just a new layout. It compels brands to now use the Facebook platform "socially".
Until now, many brand presences on pages have featured fixed design and layout at the top, using either static graphic panels or Flash animations. Most of these simply linked off-network. Facebook social activity - wall posts, discussion groups, photo and video albums - were pushed "below the fold".
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Mervi JanssonFacebookin business käytöstä
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