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Outside the Box: Social networking moves beyond fad to destiny - MarketWatch - The Diigo Meta page

www.marketwatch.com/...yond-fad-to-destiny-2009-10-13 - Cached - Annotated View

Maximillian Kaizen's personal annotations on this page

maximizen
  • Online or off, all of this congregating is really just a product of biological necessity. Research indicates that engaging with friends helps us live longer and better lives, with those with strong friendship bonds having lower incidents of heart disease. They even get fewer colds and flu.




    A decade-long Australian study found that for the duration of the study, subjects with a sizable network of friends were 22% less likely to pass away than those with a small circle of friends, and the distance separating two friends and the amount of contact made no difference. It didn't matter if the friends stayed in contact via phone, by letter or email. Just the fact they had a social network of friends acted as a protective barrier.




    A research project by Paul Zak, a professor of economics and the founding director of the Center for Neuroeconomic Studies at Claremont Graduate University, found that when a test subject learns that another person trusts him or her, the level of oxytocin, a hormone that circulates in his brain, rises.




    "The stronger the signal of trust, the more oxytocin increases," wrote Zak, whose primary interest is neuroeconomics -- a discipline that attempts to gauge how the brain's neurologic functions process decisions involving money. Trust, Zak learned, fosters more trust. The more oxytocin swimming around your brain, the more other people trust you.


  • Notably, the test subjects had no direct contact with one another. All of their interactions took place by computer and with people whose identity they didn't know. "Trust works as an 'economic lubricant' that affects everything from personal relationships to global economic development,
  • Another trust study discovered that when an investor in an experimental game was given a dose of oxytocin, he was more likely to allow someone else to control his money, no questions asked.
  • We are not, as the saying goes, six degrees of separation away from anyone. (It's actually closer to 6.6; at least that's what a Microsoft researcher estimated after combing through 30 billion electronic conversations over the company's instant-messaging network in June 2006.)

This link has been bookmarked by 5 people . It was first bookmarked on 13 Oct 2009, by eric scherer.

  • 30 Oct 09
    daveduarte
    Dave Duarte

    NEW YORK (MarketWatch) -- With Facebook registering its 300 millionth user and investors valuing Twitter at $1 billion, it's time to put to bed the notion that social networking is a fad. It's not. It's our destiny.

    nomadicmarketing neuroscience socialnetworking community attention

  • 22 Oct 09
    • Online or off, all of this congregating is really just a product of biological necessity. Research indicates that engaging with friends helps us live longer and better lives, with those with strong friendship bonds having lower incidents of heart disease. They even get fewer colds and flu.




      A decade-long Australian study found that for the duration of the study, subjects with a sizable network of friends were 22% less likely to pass away than those with a small circle of friends, and the distance separating two friends and the amount of contact made no difference. It didn't matter if the friends stayed in contact via phone, by letter or email. Just the fact they had a social network of friends acted as a protective barrier.




      A research project by Paul Zak, a professor of economics and the founding director of the Center for Neuroeconomic Studies at Claremont Graduate University, found that when a test subject learns that another person trusts him or her, the level of oxytocin, a hormone that circulates in his brain, rises.




      "The stronger the signal of trust, the more oxytocin increases," wrote Zak, whose primary interest is neuroeconomics -- a discipline that attempts to gauge how the brain's neurologic functions process decisions involving money. Trust, Zak learned, fosters more trust. The more oxytocin swimming around your brain, the more other people trust you.


    • Notably, the test subjects had no direct contact with one another. All of their interactions took place by computer and with people whose identity they didn't know. "Trust works as an 'economic lubricant' that affects everything from personal relationships to global economic development,
    • 2 more annotations...
  • 14 Oct 09
    filibertoselvas
    Filiberto Selvas

    "we are hardwired to socialize. It's in our best interests. We gravitate toward communities because they multiply the impact of each individual to bring greater prosperity, security and fulfillment to all."

    Social media

  • 13 Oct 09