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'TV Everywhere' Could Lock Out 7.7M Online Viewers - MarketingVOX - The Diigo Meta page

www.marketingvox.com/-out-77m-online-viewers-045396 - Cached - Annotated View

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Reno Social Media Think Tank
Reno Social Media Think Tank
  • 11% of all US active streamers of video, or 7.7 million, do not subscribe to cable or satellite
  • "If you get the channel at home on your TV, then you can go online, authenticate with data that the TV gives you, and you're free and clear to watch the movies."
  • The average income of all age groups that only stream video online, rather than watching television, is $42,314, compared with the $60,054 average income of those who both stream video and subscribe to a cable or satellite service.
  • mehwolfy
    mehwolfy on 2009-11-03
    'TV Everywhere' Could Lock Out 7.7M Online Viewers

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