The key, says Morris, is building emotion into the brand and making the promotion revolve around the consumer, not your product. “You have to make the product exciting and unique. Marketing in China isn’t about having dancers on the street corner, it’s about letting your audience dance. You have to get them to interact with your brand. In China, passive marketing will not work. Period.”
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.