"When looking for good ideas about customer service, ask around," writes Paul Williams in a post at MarketingProfs' Daily Fix blog. "Exceptional services experiences are rarely forgotten." He even asked his parents for their input on the topic, and they came up with two experiences that made a lasting impression:
- While vacationing on St. Thomas in the 1970s, they made dinner reservations at the Cafe Brittany. On their arrival the couple found two matchbooks embossed with their names. "The restaurant made custom matches for every reservation," explains Williams. "My mom still has them."
- Following LASIK surgery performed by Dr. Peter Polack of Ocala, Fla., his mother received a $25 gift certificate to Barnes & Noble with a card that read, "Enjoy your new eyesight!"
According to Williams, these examples have three things in common:
- They're an unexpected surprise.
- They have relevance for the customer.
- They foster a fond remembrance of the brand.
The Po!nt: Asks Williams, "How can you offer your customers an unexpected surprise, something relevant, and something that helps them remember your brand?"
Source: Daily Fix. Click here for the post.
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