16 Great Ways To Approach Social Media Marketing - A Beginner’s Guide

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“Social media marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks”. Social Media is a shorter top level term that describes the space overall, and covers the activities around social interaction, content, videos, images and audio exposure.

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28 Apr 08

Adam Bohannon
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- Social media marketing can help you increase the activity around these top goals:
  
  Website traffic and user behavior (external and internal tracking)
  Conversion and sales tracking
  Page views, ad exposure
  Growing brand awareness (a softer value, takes longer to build)
  Creating a positive brand association and keeping it there (see also reputation management)
  Business development and a broader customer reach
- Social media expansion is important because this provides foundations for broader / faster mindshare, along with supporting your search engine marketing objectives. You *can* convert traffic if you target appropriately (research needed), and do not spam.
- 11 more annotations...
- - Tip #1 - Assistance:
    
    Limit talking about yourself, at least initially - provide ways to help others instead. This is probably the most important tip in the social media workplace. Say you are building your new del.icio.us profile, make sure to bookmark other useful resources and sprinkle yourself lightly. It’s about “them”, not “you”. Don’t forget this important rule!
  - Tip #3 - Contribute:
    
    Be the one to create (quality) content. While community is Queen in Social Media, quality content is still King, and always will be. Studies show that people are reading much online, but a much smaller group is contributing content. This can mean good opportunities for you.
  - Tip #4 - Connect:
    
    Reach out to the influencers in your niche, be polite, honest, sincere, and you’d be amazed what brand advocates can do for you.
  - Tip #5 - Position:
    
    Position yourself in front of consumers’ passions. It can and will create a powerful outcome for your brand.
  - Tip #6 - Blog:
    
    Make sure you have setup a blog. These numbers are not to be overlooked. I think Technorati is tracking over 110 million blogs now, and growing at a furious pace, even excluding splogs (spam blogs).
  - Tip #7 - Links:
    
    Don’t be afraid to link out to other blogs and websites in general. Links are what search engines and users make good use of - and search engines would not survive without them. Give others the love too.
  - Tip #8 - Videos:
    
    Video consumption is growing fast. Create a “how to…” or “top tips…” videos and submit to YouTube. It has wide reach, and you could have millions of people see it. For even wider distribution, you should try tubemogul.com or vidmetrix.com, tools to help automate. In generating all content, make sure to keep #1 rule in check. It’s fine to brand with a URL at the end of the video, but no direct selling. Humor, controversy and weird stuff works very well, keep that in mind - don’t be afraid to test.
  - Tip #9 - Technorati:
    
    You said you have a blog, right? Claim your blog at Technorati.
  - be the first to comment and engage in your topic. First commenters often get more visibility and traction.
  - Tip #12 - MicroCommunities:
    
    Locate and join microcommunities - they are social communities that are relevant to your business. Some examples are education.com, nowpublic.com, travbuddy.com, gardenweb.com, shoetube.com, yelp.com and care2.com (non profits). It is much easier to have your voice heard in these and similar markets, than trying a post to Digg that may go nowhere. Those are the perfect places for the “big fish in a small pond” rule. Create highly relevant and linkworthy content, research what others are writing about, and connect with the top players and influencers.
  - Your Top Social Media Starter Resources (not necessarily in order of importance):
Cosmin Ghiu
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