This link has been bookmarked by 185 people . It was first bookmarked on 07 Jul 2006, by thanassis.
-
21 Nov 14
-
19 Nov 14
-
30 Aug 12
-
14 Aug 12
-
02 Jun 12
-
31 May 12
-
04 May 12
-
26 Mar 12
-
Every single day, someone, somewhere is discussing something important to your business; your brand, your executives, your competitors, your industry. Are they hyping-up your company, buildi
-
ng buzz for your products? Or, are they criticizing your service, complaining to others about your new product launch?
-
It can be destroyed in hours by a blogger upset with your company.
-
A new product launch could take hundreds of TV commercials, dozens of newspaper ads, and an expensive ad agency.
-
It can also spread like a virus with the praise of just one customer, at one message board.
-
A company can dominate market share, throttle competition and hold the #1 brand in the world.
It can also crash in months if it fails to listen to what its customers want. -
What to track?
-
* Everything related to your company: variations of company/product names, names of your key employees, all applicable product or service names.
-
* Information related to your competition: variations of company/product names, names of key employees, all applicable product or service names.
-
* Information related to your industry: Moreover.com (feeds include retail investor news, clothing industry news, consumer durables news, retail sector news, etc.) as well as applicable trade publications.
-
o Monitor This allows you to monitor a single keyword across 22 different search engine feeds at the same time.
-
* Filter all feeds into one RSS Reader for easy and time-efficient monitoring options include: Newsgator.com, Bloglines.com, Google Reader or Pluck.com.
-
Research backgrounds of bloggers, owners of forums and web site editors via domain name search tools such as DomainTools.com and BetterWhois.com.
-
Get creative with the classified search engine, Oodle.com. Search for job listings in your industry, then subscribe to the RSS feed. You’ll get an early alert of all the job listings your competitors’ post. Now you’ll know which areas of their business are expanding or get clues about potential new products, based upon who they are hiring.
-
Not sure what keywords to track? Start entering your main “buzz” word at Google Suggest and see what’s most commonly searched. Or try Google Trends for the latest search query trends.
-
Want to know what the blogosphere is saying about the page you’re viewing? Use the Technorati Favelet bookmark to quickly view inbound links and posts according to Technorati. If you use Firefox, install the Blogger Web Comments extension to see what users of Google’s Blogger have to say about the page.
-
Identify the author of the blog, read their profile.
o Who are they? Who do they work for?
* Read author’s previous work to get a feel for his/her “persona”
* Understand the threat level – How respected are they? What is their audience reach?* If a blog post is factually incorrect:
o Ask for removal or retraction and send supporting evidence.
o Offer to keep blogger informed of future news – Google used this on me
.
o If these outreach methods garner no response from the blog author, consider correcting the post in the comments section. This is a last resort – what you really want is correction/retraction. -
If it’s true:
o Don’t ignore or hide
o Participate in the discussion and be honest
o Add response to your web site
o Issue statement addressing what has been done
o Engage crisis communication expert with CGM experience -
If it’s not true:
-
Politely request blog, forum, news site owner remove or retract
o Consult a lawyer
o Contact other blog and forum owners with correct information
o Ask them to consider publishing your response
o Add statement to your website – work with a search engine optimization consultant to ensure all content has been optimized and will achieve top search rankings
-
-
11 Jan 12
-
12 Nov 11
-
Every single day, someone, somewhere is discussing something important to your business; your brand, your executives, your competitors, your industry. Are they hyping-up your company, building buzz for your products? Or, are they criticizing your service, complaining to others about your new product launch?
-
Your next action could be the difference between your company’s success or failure. Do you click the “back” button and ignore the conversation, or; do you read the tips and strategies outlined below, arm yourself with valuable knowledge and join the foray?
-
hat to track?
* Everything related to your company: variations of company/product names, names of your key employees, all applicable product or service names.
* Information related to your competition: variations of company/product names, names of key employees, all applicable product or service names.
* Information related to your industry: Moreover.com (feeds include retail investor news, clothing industry news, consumer durables news, retail sector news, etc.) as well as applicable trade publications.
-
* If possible, monitor hourly as early action is crucial.
-
* Want to know what the blogosphere is saying about the page you’re viewing? Use the Technorati Favelet bookmark to quickly view inbound links and posts according to Technorati. If you use Firefox, install the Blogger Web Comments extension to see what users of Google’s Blogger have to say about the page.
* Need to know what news stories influenced your company’s stock price? The new Google Finance site let’s you analyze what stories appeared at any given stock price movement. Simply move the “slider”, located above the stock chart, and watch the stories on the right correlate with the date and time.
-
* Investigate facts internally before taking action – could this be a competitor spreading rumor?
* Always take the high ground
* Be honest!
* Explain what you have done to rectify any issue
* Offer to resolve any complaints personally – have a senior-level staff member make the offer – try to continue discussion offline
* Rally friends, clients, peers and utilize your allies
* Don’t create new “personas” to support your position in blogs, forums and message boards as you’ll likely be caught -
* If it’s true:
o Don’t ignore or hide
o Participate in the discussion and be honest
o Add response to your web site
o Issue statement addressing what has been done
o Engage crisis communication expert with CGM experience -
* If it’s not true:
o Politely request blog, forum, news site owner remove or retract
o Consult a lawyer
o Contact other blog and forum owners with correct information
o Ask them to consider publishing your response
o Add statement to your website – work with a search engine optimization consultant to ensure all content has been optimized and will achieve top search rankings
-
-
05 Nov 11
-
28 Sep 11
-
17 Aug 11
-
15 Aug 11
-
01 Aug 11
Christina WellsEvery single day, someone, somewhere is discussing something important to your business; your brand, your executives, your competitors, your industry. Are they hyping-up your company, building buzz for your products? Or, are they criticizing your service, complaining to others about your new product launch?
A great brand can take months, if not years, and millions of dollars to build. It should be the thing you hold most precious. -
20 Jul 11
-
A great brand can take months, if not years, and millions of dollars to build. It should be the thing you hold most precious.
It can be destroyed in hours by a blogger upset with your company.
-
A company can dominate market share, throttle competition and hold the #1 brand in the world.
It can also crash in months if it fails to listen to what its customers want. -
consumer generated media (CGM)
-
-
19 Jul 11
-
28 Jun 11
-
Free Online Reputation Management Beginner’s Guide
-
Free Online Reputation Management Beginner’s Guide
-
someone, somewhere is discussing something important to your business; your brand, your executives, your competitors, your industry.
-
Every single day, someone, somewhere is discussing something important to your business; your brand, your executives, your competitors, your industry.
-
A great brand can take months, if not years, and millions of dollars to build. It should be the thing you hold most precious.
-
A company can dominate market share, throttle competition and hold the #1 brand in the world.
It can also crash in months if it fails to listen to what its customers want. -
What to track?
-
Everything related to your company: variations of company/product names, names of your key employees, all applicable product or service names.
-
Information related to your competition: variations of company/product names, names of key employees, all applicable product or service names.
-
Information related to your industry: Moreover.com (feeds include retail investor news, clothing industry news, consumer durables news, retail sector news, etc.) as well as applicable trade publications.
-
Create custom RSS feeds based on keyword searches:
-
Filter all feeds into one RSS Reader for easy and time-efficient monitoring options include:
-
Sign up for Google and Yahoo email alerts using your desired keywords
-
Determine message boards/forums to track:
-
Determine groups to track:
-
Track changes on web pages via tools such as
-
Monitor every page of your competitor’s web site and specific keywords on pages, etc.
-
Helpful Short Cuts for Online Reputation Management:
-
Create your own search engine at Rollyo.com. This is a great way to track sites that do not offer RSS feeds for keywords
-
Use Keotag.com to search for tagged blog posts across multiple blog search engines.
-
Get a feel for stories that are creating “buzz” in the blogosphere via sites like Memeorandum.com and Blogniscient.com.
-
Learn about a specific blog’s traffic, credibility and popularity via PubSub.com, Alexa.com and IceRocket.com.
-
show you the popularity and audience-reach for any entered blog URL. Use it to get a snapshot of the credibility of any blogger discussing your company.
-
Research backgrounds of bloggers, owners of forums and web site editors via domain name search tools such as DomainTools.com and BetterWhois.com.
-
Get creative with the classified search engine, Oodle.com. Search for job listings in your industry, then subscribe to the RSS feed. You’ll get an early alert of all the job listings your competitors’ post. Now you’ll know which areas of their business are expanding or get clues about potential new products, based upon who they are hiring.
-
Not sure what keywords to track? Start entering your main “buzz” word at Google Suggest and see what’s most commonly searched. Or try Google Trends for the latest search query trends.
<!--[if !supportLineBreakNewLine]--> -
Want to know what the blogosphere is saying about the page you’re viewing? Use the Technorati Favelet bookmark to quickly view inbound links and posts according to Technorati. If you use Firefox, install the Blogger Web Comments extension to see what users of Google’s Blogger have to say about the page.
-
Need to know what news stories influenced your company’s stock price? The new Google Finance site let’s you analyze what stories appeared at any given stock price movement. Simply move the “slider”, located above the stock chart, and watch the stories on the right correlate with the date and time.
-
Investigate facts internally before taking action – could this be a competitor spreading rumor?
-
Always take the high ground
-
Be honest!
-
Explain what you have done to rectify any issue
-
Offer to resolve any complaints personally – have a senior-level staff member make the offer – try to continue discussion offline
-
Rally friends, clients, peers and utilize your allies
-
Don’t create new “personas” to support your position in blogs, forums and message boards as you’ll likely be caught
-
Forums, user groups and message boards
-
Task someone in-house with joining and participating in any applicable forums or user groups.
o When trouble strikes, impact will be reduced if someone from your organization is a regular contributor (has credibility already) and can voice your company’s side of the story. -
Consider sponsoring most influential forums.
-
Less likely to see sustained criticism if you are a supporter/sponsor.
-
Build alliances/partnerships with most vocal members.
-
Identify the author of the blog, read their profile.
-
Who are they? Who do they work for?
-
Read author’s previous work to get a feel for his/her “persona”
-
Understand the threat level – How respected are they? What is their audience reach?
-
Ask for removal or retraction and send supporting evidence.
-
Offer to keep blogger informed of future news – Google used this on me
-
If these outreach methods garner no response from the blog author, consider correcting the post in the comments section. This is a last resort – what you really want is correction/retraction.
-
Send your side of the story.
-
Explain how you are addressing the situation.
-
Add comment to post.
-
Indicate your willingness to receive any email questions – take it offline.
-
Don’t ignore or hide
o Participate in the discussion and be honest
o Add response to your web site
o Issue statement addressing what has been done
o Engage crisis communication expert with CGM experience -
Politely request blog, forum, news site owner remove or retract
o Consult a lawyer
o Contact other blog and forum owners with correct information
o Ask them to consider publishing your response
o Add statement to your website – work with a search engine optimization consultant to ensure all content has been optimized and will achieve top search rankings
-
-
16 Jun 11
-
15 Jun 11
-
13 Jun 11
-
18 May 11
-
05 May 11
-
13 Apr 11
-
04 Mar 11
-
17 Nov 10
-
07 Nov 10
Susan QuakkelaarWhat to track?
* Everything related to your company: variations of company/product names, names of your key employees, all applicable product or service names. -
11 Oct 10
-
29 Aug 10
-
18 Aug 10
-
17 Aug 10
Joachim Niemeier"Every single day, someone, somewhere is discussing something important to your business; your brand, your executives, your competitors, your industry. Are they hyping-up your company, building buzz for your products? Or, are they criticizing your service, complaining to others about your new product launch?"
-
10 Aug 10
-
29 Jun 10
-
15 Jun 10
-
23 May 10
-
10 May 10
-
28 Apr 10
Heinz WittenbrinkEtwas älteres (2006) Post mit einer langen Liste von Tools für das Reputations-Monitoring
by:Andybeal reputation reputationmanagement monitoring tools online-pr
-
08 Apr 10
PR objave.:: Marketing Pilgrim's Andy Beal provides detailed online reputation management services or buy his new book: Radically Transparent: Monitoring ...
reputation monitoring blogging pr management tools online seo
-
03 Apr 10
-
15 Jan 10
-
18 Dec 09
-
13 Dec 09
-
25 Sep 09
-
14 Jul 09
-
26 Jun 09
Michael CharvetEvery single day, someone, somewhere is discussing something important to your business; your brand, your executives, your competitors, your industry. Are they hyping-up your company, building buzz for your products? Or, are they criticizing your service,
reputation business Monitoring pr iyp local SEO media Marketing Tools
-
10 Jun 09
-
08 Jun 09
-
06 Jun 09
-
14 Mar 09
-
12 Mar 09
-
01 Mar 09
-
09 Feb 09
-
28 Dec 08
-
06 Dec 08
-
04 Dec 08
-
14 Nov 08
J. D. Ebberly:: Looking for detailed online reputation management services? Contact Andy or buy his new book: Radically Transparent: Monitoring and Managing Reputations Online ::.
Every single day, someone, somewhere is discussing something important to your business; your brand, your executives, your competitors, your industry. Are they hyping-up your company, building buzz for your products? Or, are they criticizing your service, complaining to others about your new product launch?
A great brand can take months, if not years, and millions of dollars to build. It should be the thing you hold most precious.
It can be destroyed in hours by a blogger upset with your company.
A new product launch could take hundreds of TV commercials, dozens of newspaper ads, and an expensive ad agency.
It can also spread like a virus with the praise of just one customer, at one message board.reputation monitoring blogging pr beginner& tools AndyBeal MarketingPilgrim reputationmanagement online transparent
-
07 Nov 08
-
20 Sep 08
Ghada Ahmed.:: Looking for detailed online reputation management services? Contact Andy or buy his new book: Radically Transparent: Monitoring and Managing ...
-
05 Sep 08
-
02 Sep 08
-
01 Aug 08
-
17 Jul 08
-
18 Jun 08
-
17 Jun 08
-
07 May 08
-
21 Apr 08
ruby quinceexcellent list of tools for monitoring - esentially the nuts and bolts fo DIY monitoring/
-
17 Apr 08
-
03 Apr 08
-
31 Mar 08
-
12 Mar 08
-
08 Mar 08
-
18 Feb 08
-
18 Jan 08
-
11 Dec 07
-
10 Dec 07
-
19 Nov 07
-
03 Nov 07
-
01 Nov 07
-
30 Oct 07
-
26 Oct 07
-
24 Oct 07
-
19 Oct 07
-
Every single day, someone, somewhere is discussing something important to your business; your brand, your executives, your competitors, your industry. Are they hyping-up your company, building buzz for your products? Or, are they criticizing your service, complaining to others about your new product launch?
-
Helpful Short Cuts for Online Reputation Management:
-
-
17 Oct 07
-
07 Oct 07
-
30 Sep 07
-
05 Sep 07
-
28 Aug 07
-
21 Jul 07
-
12 Jun 07
-
09 May 07
Ramón SuárezAndy Beal offers customized online reputation management solutions for those looking to track blogs, forums and search engine results ::.
reputation management marketing monitoring blogging PR blogs media gestión reputación seguimiento analysis buzz career que se dice networking privacy social socialmedia socialnetworking tool track tools herramienta herramientas Internet busqueda buscar co
-
10 Jan 07
-
31 Dec 06
-
27 Dec 06
-
09 Dec 06
kanterAn excellent guide for tracking the conversation in the blogosphere about your organization.
-
22 Nov 06
-
16 Nov 06
David LaPlante>> Need help monitoring your company’s reputation? Want to know what bloggers think about your products? Andy Beal offers customized online reputation management solutions for those looking to track blogs, forums and search engine results.
Page Comments
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.