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Men More Likely to Ditch Traditional Media for Digital - The Diigo Meta page

www.marketingcharts.com/...tional-media-for-digital-10700 - Cached

This link has been bookmarked by 1 people . It was first bookmarked on 10 Oct 2009, by Paul Gillin.

  • 10 Oct 09
    pgillin
    Paul Gillin

    Men are more likely than women to say that the internet has replaced their need to read printed newspapers and magazines, and also are more likely to be willing to pay for a subscription to an online newspaper or for a service to watch online TV with limited ads, according to a US consumer trend study by TargetCast.

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