IBM: 'End of Advertising as We Know It' - The Diigo Meta page

• 22 May 08
  

  Adam Kenner

  Increasingly empowered consumers, more self-reliant advertisers and ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked, IBM said.
  
  

  advertising digital media culture brand marketing

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  Joe Grigsby

  In progressive mobile markets, users report content service adoption and cannibalization

  charts marketing advertising media

• 12 Nov 07
  

  Daniel Calladine

  The IBM Global Business Services report, “The End of Advertising as We Know It,” forecasts greater disruption for the advertising industry in the next 5 years than in the previous 50. - Via Nandor Kovacs

  advertising stats future

• 10 Nov 07
  

  Gonzalo Martin

  analisis conducta consumidores consumo ibm ocio online publicidad seman11nov tendencias video

  • n biggest DVR market, users report extensive replay of television programming. This is resulting in ad-skipping and a revenue shakeup is coming unless producers and broadcasters reinvent marketing formats and messaging:
  • More than half of ad professionals polled by IBM expect that in the next five years open advertising exchanges (currently led by companies like Google, Yahoo, AOL) will take 30% of current revenues now commanded by traditional broadcasters and media.
  • Amateurs and semi-professionals are increasingly creating low-cost advertising content that threatens to bypass creative agencies, while publishers and broadcasters are broadening their own creative roles.
  • Consumers have tired of interruption advertising and are increasingly in control of how they interact, filter, distribute, and consume their content, and associated advertising messages.
  • brokers of consumer insights
  • To survive in this new reality, broadcasters must change their mass audience mindset to cater to niche consumer segments, and distributors need to deliver targeted, interactive advertising for a range of multimedia devices.
  • Traditional advertising players risk major revenue declines as budgets shift rapidly to new, interactive formats, which are expected to grow at nearly five times that of traditional advertising.
  • Consumers are more in control than ever and savvier about filtering marketing messages

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