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SocNets Have Miniscule Effect on Brand Perception - The Diigo Meta page

www.marketingcharts.com/...ffect-on-brand-perception-9732 - Cached - Annotated View

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pgillin
Pgillin bookmarked on 2009-07-10 socialnetworking research

Though many big brands are diving headfirst into social networks with hopes of enhancing their image, an overwhelming 96% of employed consumers say their opinion of a product brand does not change if that brand has no presence on a social networking site, according to a study from WorkPlace Media.

  • ot change if that brand has no presence on a s

This link has been bookmarked by 1 people . It was first bookmarked on 10 Jul 2009, by Paul Gillin.

  • 10 Jul 09
    pgillin
    Paul Gillin

    Though many big brands are diving headfirst into social networks with hopes of enhancing their image, an overwhelming 96% of employed consumers say their opinion of a product brand does not change if that brand has no presence on a social networking site, according to a study from WorkPlace Media.

    socialnetworking research

    • ot change if that brand has no presence on a s