“Due to the level of consumers’ online activity, marketers have to maximize a limited opportunity to move consumers through the purchase funnel,
Behaviorally targeted ads fare better among both high- and low-online spenders
2,035 people were surveyed by JupiterResearch in April 2007 on what types of advertising drive interest and action, as well as their receptiveness to different advertising. The survey instrument consisted of 25 questions.
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