Google’s search market share was 58.4 percent in December, while Yahoo and Microsoft combined for almost 33 percent of the market, says Allen Weiner, Gartner’s lead Google analyst. Yahoo holds 22.9 percent and Microsoft 9.8 percent, he says.
Despite Yahoo’s troubles, Microsoft and Yahoo together would have some unique capabilities that might pose a challenge to Google,
Microsoft and Yahoo have to look beyond search to things like social networks and other online forums that will provide a more holistic understanding of online behavior
Microsoft-Yahoo venture needs a strong leader. Microsoft CEO Steve Ballmer probably wouldn’t be the guy, because he doesn’t seem to be “the main influencer in the media portion of their business,”
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