As mentioned in Part I, Second Life operates on a
policy in which IP rightsover objects created in-world are retained by the residents who created them— including films. Because of this, many residents have been able to make all or part of their real world living from their creativity in Second Life—selling avatar fashion, running successful mini-games they built, and so on, and then taking the in-world money (known as Linden Dollars) and selling it for real dollars on third-party sites like Gaming Open Market. A
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