The most prolific proponent of this evil-genius-to-be-copied view of Mr. Luntz is George Lakoff, a Berkeley professor of cognitive science and linguistics. In his 2004 volume, "Don't Think of an Elephant," Mr. Lakoff holds up Mr. Luntz as "the right's lan
This profoundly undemocratic view has won Mr. Lakoff a considerable following among Democratic Party leaders. Blurb contributors to "Don't Think of an Elephant" include Howard Dean, George Soros and Robert Reich.
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