This link has been bookmarked by 19 people . It was first bookmarked on 12 Jun 2008, by Tac Anderson.
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Rene Clausen NielsenDiscovery, Promotion, Engagement, Entitlement & Migration
web2.0 startups entrepreneurship socialmedia innovation community beta
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16 Jun 08
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15 Jun 08
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1. Discovery, QA and Spreading the Word
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2. Promotion and Collaboration
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3. Mainstream Use and Engagement
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4. Sense of Entitlement, Nitpicking and Reduced Use
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5. Migration to Something New, Call to Move Followers
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The adopter will, at this point, start heaping lavish praise upon the new product, in a quest to assert their dominance, and prove that they can, again, make a service successful
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and to prove that all their belly-aching in the preceding months was valid.
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14 Jun 08
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13 Jun 08
Brent SordylOften in part due to favorable feedback from the service's authors, the early adopter feels a sense of entitlement, that the product absolutely must be architected in the way they say so, even if that wouldn't serve the larger installed base.
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William WallaceEarly adopters serve an important role in the world of Web services and technology gadgetry. helping to act in a multi-pronged position that can blur the line between journalist, customer and partner.
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12 Jun 08
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Tac AndersonA very cool article about early adopters and the role they play in the life cycle of a product. People often know they are important but many companies don't fully get why or how to work with them. Too much focus on early adopters can often times be just as bad as ignoring them.
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05 Jan 89
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