This link has been bookmarked by 4 people . It was first bookmarked on 20 Nov 2008, by Phil Baumann.
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04 Jun 09
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Google's Sergey Brin confesses (at minute 1:27) that he thought Wikipedia couldn't work. Most people wouldn't contribute, he rightly assumed, and it would never reach critical mass.
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he--even he!--had underestimated the way scale can change the game.
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probably closer to 0.01% (today, Wikipedia has 75,000 active contributors out of 684 million visitors). But that 0.01% have created 10 million articles.
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more is different
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in my business of magazines, response rates of less than 2% on direct-mail subscription offers are considered a failure.
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underlying logic of the Freemium business model, which uses the near-zero marginal cost of online distribution to reach the maximum possible audience, converting just a tiny fraction of them to paid users.
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But on the Internet, it's not only possible, it's the smartest strategy.
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Freemium doesn't work with the small numbers we're used to in daily life
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getting 5% of 100,000 people to pay for your software is a very nice business indeed, and online it costs virtually nothing to reach that many potential customers.
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Free is not a business--it's zero-cost marketing for a business.
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And it works best at the largest scale: a small percentage of a big number is a big number.
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27 May 09
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20 Nov 08
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0.01% (today, Wikipedia has 75,000 active contributors out of 684 million visitors). But that 0.01% have created 10 million articles.
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Free is not a business--it's zero-cost marketing for a business. And it works best at the largest scale: a small percentage of a big number is a big number.
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