So, how does tradition K-12 "bricks and mortar" education fit into this? Is it possible to use the notion of the "5:95" rule in our case? That 5% of parents are willing to pay for the education that we can then give away to the rest of the community - or at least attract a much lower price for? Kind of like the Linux/Open Source model - you can get the content free, but if you want some value added to it, then you pay for it. That's what MIT is doing with their content going online - you can only get the MIT diploma by attending (and paying) MIT, but the coursework is available free for anyone. In a global market might we attract whole new revenue streams from anywhere in the world by leading the way in K-12 and developing the new way .. would be tough given our current status - but what could be the long term benefit for us? NZ? Our students? Our parents??
This link has been bookmarked by 44 people . It was first bookmarked on 07 Aug 2006, by David Koopmans.
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25 Apr 17
David BartonLong Tail
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21 Oct 16
Mark Paczkowski"The Long Tail, in a nutshell"
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The Long Tail, in a nutshell
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When consumers are offered infinite choice, the true shape of demand is revealed. And it turns out to be less hit-centric than we thought. People gravitate towards niches because they satisfy narrow interests better, and in one aspect of our life or another we all have some narrow interest (whether we think of it that way or not).
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"infinite shelf-space effect"--the new distribution mechanisms, from
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24 Jun 16
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14 Apr 16
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our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits"
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13 Apr 16
Parco ChowThis is a website written by Chris Anderson, the person who first wrote about Long Tail. In this page, he explains what is long tail along with a brief background about himself.
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wrote The Long Tail
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in October 2004
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Chris Anderson
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The Long Tail, in a nutshell
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shifting away from a focus on a relatively small number of "hits"
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toward a huge number of niches in the tail.
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costs of production and distribution fall
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potential aggregate size of the many small markets in goods that don't individually sell well enough for traditional retail and broadcast distribution may someday rival that of the existing large market in goods that do cross that economic bar
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can stock virtually everything
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online retailers
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When consumers are offered infinite choice, the true shape of demand is revealed. And it turns out to be less hit-centric than we thought.
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Although the phrase "The Long Tail" is trademarked, this blog is licensed under a Creative Commons License.
<!-- /Creative Commons License -->
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smallchaThis article talks about the details of long tail effect such as the definition of it, the factor which give rise to the long tail effect, which is the web 2.0, and give example of it.
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In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare.
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The term refers specifically to the orange part of the sales chart above, which shows a standard demand curve that could apply to any industry, from entertainment to hard goods. The vertical axis is sales; the horizontal is products. The red part of the curve is the hits, which have dominated our markets and culture for most of the last century. The orange part is the non-hits, or niches, which is where the new growth is coming from now and in the future.
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Traditional retail economics dictate that stores only stock the likely hits, because shelf space is expensive. But online retailers (from Amazon to iTunes) can stock virtually everything, and the number of available niche products outnumber the hits by several orders of magnitude. Those millions of niches are the Long Tail, which had been largely neglected until recently in favor of the Short Head of hits.
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05 Nov 15
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The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits"
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The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits"
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One example of this is the theory's prediction that demand for products not available in traditional bricks and mortar stores is potentially as big as for those that are.
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One example of this is the theory's prediction that demand for products not available in traditional bricks and mortar stores is potentially as big as for those that are.
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In other words, the potential aggregate size of the many small markets in goods that don't individually sell well enough for traditional retail and broadcast distribution may someday rival that of the existing large market in goods that do cross that economic bar.
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10 Jun 15
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13 Apr 15
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03 Feb 15
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23 Dec 14
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13 Nov 14
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The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare.
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23 Jan 14
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05 May 12
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The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail
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As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers.
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14 Jun 11
Sandy Bhalla"eople gravitate towards niches because they satisfy narrow interests better, and in one aspect of our life or another we all have some narrow interest (whether we think of it that way or not)."
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12 Apr 11
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26 Mar 11
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10 Dec 10
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14 Nov 10
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03 Jun 10
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07 Sep 08
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Add Sticky NoteOne example of this is the theory's prediction that demand for products not available in traditional bricks and mortar stores is potentially as big as for those that are.
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02 Aug 08
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16 Jun 08
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02 Mar 08
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10 Dec 07
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23 Aug 07
yhoitinkArtikel nav boek over businessmodellen achter succesvolle websites
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12 Jul 07
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23 Jan 07
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16 Oct 06
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23 Aug 06
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07 Aug 06
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03 Aug 06
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01 Aug 06
Public Stiky Notes
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