This link has been bookmarked by 31 people . It was first bookmarked on 05 Sep 2008, by Claude Almansi.
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03 Mar 10
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02 May 09
Adriana Lukasvery important piont: "Taking someone’s money is expensive. It incurs transaction and bookkeeping costs and it incurs emotional and social costs."
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I don’t care about making sure that everyone who gets a copy of my books pays me for them — what I care about is ensuring that the everyone who would pay me decent money for a book has the opportunity to do so. I don’t want to hold 13-year-olds by the ankles and shake them until their allowance falls out of their pockets, but I do want to be sure that when their parents are thinking about a gift for them, the first thing that springs to mind is my latest $20-$25 hardcover.
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When you take money directly from someone, they become your customer, a relationship that’s fundamentally different from the "writer-reader" relationship that you get when the reader is the publisher’s customer.
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This all changes once the reader is the writer’s customer: suddenly, the reader starts to treat the writer as the publisher (and rightly so, if the writer is taking money directly from the reader) and to make demands about the kind of books she writes. At best, this is faintly helpful but kind of painful. At worst, it’s a torrent of contradictory, entitled "advice" that often amounts to, "Can’t you just write more like the last one?"
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12 Jan 09
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26 Sep 08
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25 Sep 08
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16 Sep 08
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13 Sep 08
paul reidI do want to be sure that when their parents are thinking about a gift for them, the first thing that springs to mind is my latest $20-$25 hardcover.
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09 Sep 08
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08 Sep 08
Noah UllmannCory Doctorow explains the value of thinking of books like Dandelions, that is, spread as many as possible.
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arcojediTwo columns back, in "Think Like a Dandelion," I talked about the reproductive strategies employed in species where reproduction is cheap, like dandelions. Unlike humans, dandelions don’t worry about the disposition of each of their children — they only want to be sure that every opportunity for success is fulfilled, that every crack in every sidewalk has a dandelion growing out of it. It’s a damned successful strategy, for dandelions at least. You’d be hard pressed to find a lawn, no matter how carefully tended and how thoroughly poisoned, that doesn’t have a dandelion or two sprouting on it.
internet articles business marketing publishing copyright books writers imported
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ross harleyThe web’s strength is in how adventurous it encourages us to be in what we click on
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07 Sep 08
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06 Sep 08
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05 Sep 08
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I don’t care about making sure that everyone who gets a copy of my books pays me for them — what I care about is ensuring that the everyone who would pay me decent money for a book has the opportunity to do so.
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Claude AlmansiWhat’s more, collecting payments directly from your audience confers a cost on creators as well, one that’s a little harder to pin down, but goes a little something like this:
When you take money directly from someone, they become your customer, a relationship that’s fundamentally different from the "writer-reader" relationship that you get when the reader is the publisher’s customer. In the traditional relationship, a publisher serves as a commercial intermediary between the writer and the reader in the same way that a newspaper’s circulation and advertising department serve as intermediaries between advertisers/readers and reporters. It’s not that reporters get to ignore the needs of circulation and advertising — but they’re not beholden advertisers and subscribers; their first duty is to make the best news they can, not to please advertisers or subscribers. -
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05 Jan 89
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