This link has been bookmarked by 58 people . It was first bookmarked on 18 Mar 2006, by Josh gentry.
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14 Oct 13
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20 Apr 12
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Is "The Attention Economy" just another way for advertisers to skewer eyeballs? And why build an economy around Attention, when Intention is where the money comes from?
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I've been looking forward to what Steve Gillmor would say about Attention here, since Steve got this meme rolling two years ago with attention.xml, and later helped launch the Attention Trust., with Seth Goldstein and some other folks. Search for "Steve Gillmor" and Attention on Google, and 113,000 results come up.
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Meanwhile, here at the show, I have developed a real problem with the perspective behind what a number of people have been saying about Attention behind the podia. That perspective is sell-side. Its point of view is anchored with sellers, not buyers.
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This is natural. Most of us are in business, one way or another. We're sellers who want buyers. And the Web 2.0 economy, like the Web 1.0 economy, continues to repose in the Media Economy, which continues to live off advertising. Even the biggest success story in the Web Economy (through Web 1.x, 2.x and beyond, probably), Google, makes nearly all of its money from advertising.
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Now, I'm sure eyeballs aren't what Steve Gillmor means by Attention. Or what Seth and r0ml mean, either. In fact, r0ml explained to me that Root.net is actually concerned with something much simpler and less creepy than eyeballs; namely, leads. In other words, people who are ready to buy.
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Hence my idea: The Intention Economy.
The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don't need advertising to make them.
The Intention Economy is about markets, not marketing. You don't need marketing to make Intention Markets.
The Intention Economy is built around truly open markets, not a collection of silos. In The Intention Economy, customers don't have to fly from silo to silo, like a bees from flower to flower, collecting deal info (and unavoidable hype) like so much pollen. In The Intention Economy, the buyer notifies the market of the intent to buy, and sellers compete for the buyer's purchase. Simple as that.
The Intention Economy is built around more than transactions. Conversations matter. So do relationships. So do reputation, authority and respect. Those virtues, however, are earned by sellers (as well as buyers) and not just "branded" by sellers on the minds of buyers like the symbols of ranchers burned on the hides of cattle.
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16 Apr 12
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22 Jun 11
Gideon RosenblattThe Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don't need advertising to make them.
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28 Nov 10
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18 May 08
onversations matter. So do relationships. So do reputation, authority and respect. Those virtues, however, are earned by sellers (as well as buyers)
cluetrain docsearles conversations future advertising socialmedia
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12 Mar 08
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06 Mar 08
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05 Dec 07
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11 Nov 07
Adriana Lukasso glad doc takes on advertising in such unequivocal manner.. I love the way he hits the nail in the head by differentiating between a 'lead' and an 'eyeball' in context of 'consumer'. advertising is a crude way of monetising the value for value exchan...
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21 Mar 07
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19 Feb 07
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The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don't need advertising to make them.
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The Intention Economy is built around more than transactions. Conversations matter. So do relationships. So do reputation, authority and respect
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The Intention Economy is about buyers finding sellers
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The Intention Economy is a provisional idea
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And to start constructing technical solutions to the buyer's problem of getting what he or she wants from markets, rather than the seller's problem of getting buyers' attention.
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27 Jan 07
Katie DayDoc Searl's proposal to replace talk of the Attention Economy with the Intention Economy
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25 Jan 07
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22 Jan 07
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20 Jan 07
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06 Jan 07
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07 Dec 06
Why focus on the attention of the audience when you could go for the buyers who already have the intention to buy in the first place. Isn't that easier than to waste all these ads trying to convince potential customers with questionable effect?
advertising article economics Internet media PR Web2.0 attention Blog
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02 Nov 06
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04 Aug 06
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19 Jun 06
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07 Jun 06
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06 Jun 06
Kami HuyseDoc Seals about the Intention Economy, which nests with his generous web concept.
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19 May 06
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Lynette Webbinteresting musing about getting beyond attention to focus on intention
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07 May 06
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11 Apr 06
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21 Mar 06
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20 Mar 06
alex de carvalhoIn The Intention Economy, customers don't have to fly from silo to silo, like a bees from flower to flower, collecting deal info (and unavoidable hype) like so much pollen. In The Intention Economy, the buyer notifies the market of the intent to buy, and
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18 Mar 06
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10 Mar 06
Geoffrey Bilder"Intention", not "attention". Turning "Attention economy" into just another crass marketing tool is going to backfire.
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