Chrysler launches industry first Online Customer Advisory Board - The Diigo Meta page

• 13 May 08
  

  Johannes Kleske

  Chrysler will in Zukunft intensiver den Kunden zuhören und hat dazu ein Programm mit 2000 Teilnehmern gelauncht, die zum einen Ideen des Konzerns bewerten sollen und zum anderen aber auch eigene Ideen einbringen dürfen.

  chrysler socialmedia benchmark embrazing groundswell automotive auto car

  • Chrysler will use the forum to listen to consumers' ideas and feedback, but will also introduce new ideas to the group and gauge their reactions. But Erich Merkle, director of forecasting for IRN Inc., warns that Chrysler can't use the board as a crutch. "You still need someone with an intuitive feel to make the decisions, not only for what customers want but for what customers don't even know yet that they want," Merkle told KickingTires.com. "You need someone like a Bob Lutz who says, ‘This is it.’"

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