Some people call it the next World Wide Web. Some say tools like it will replace LMSs and LCMSs. What is it? RSS, which is known to some as Rich Site Summary, others as RDF (Resource Description Framework) Site Summary, and still others as Really Simple Syndication. But it’s not the acronym that’s important, it’s the result: a means of driving content directly from its producer to its recipient automatically, almost instantaneously, and without interference from viruses, spam, or other modern day electronic pests.
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