This link has been bookmarked by 13 people . It was first bookmarked on 12 Dec 2007, by pepsi3005.
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03 Jul 12
Scott RamseyThis is not a lesson plan but it is a very interesting article. I think you could still use this in your classroom as a reference for the value of finding quality information in a timely manner.
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econd, with the advent of the World Wide Web, every professional worker has become a searcher, but without either search training or a roadmap of what he or she is searching. Without information training and skills, most people don't know where to look, how to ask for what they are seeking or when it is OK to stop looking. One answer looks very much like another unless the searcher understands what constitutes valid information.
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There really is no metric we can use to compare the value of a good decision to a bad one. How do we know that a project has taken twice as long as it should have for lack of access to information? The fact is that knowledge workers rarely turn out measurable products, and each project is slightly different from the one before. If they can't find the information on which to base their output, they may have to submit poor quality work to meet a deadline. Their burnout rate may be higher because job satisfaction is low when workers spend their days unsuccessfully searching and reworking information.
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Recent research on knowledge work shows that knowledge workers spend more time recreating existing information than they do turning out information that does not already exist
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- Increased e-commerce revenue pays for the improved search software in a couple of months. Companies like Charles Schwab, Lands' End, Staples or Macy's have increased their commerce revenue by amounts like $125,000 per month, or 400% in average deal size.
- Call center costs and volumes have been decreased by 30% and more when better search and browsing tools were implemented
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