Why Social Media is More Measurable Than Traditional Media - The Diigo Meta page

• 29 Jan 09
  

  ifarmer Farmer

  roi social-media

• 03 Dec 08
  

  Sanjeev Jagtap

  Marketing socialmedia

• 17 Nov 08
  

  L@jost EU project

  social_media measurement l@jost

• 14 Nov 08
  

  Filiberto Selvas

  Agree with this; the challenge is that (as an agency) we normally work for a sub group within a client that only cares for a small portion of this overall impact.

  Social Media Metrics

  • The key to understanding social media success and ROI is not to look at
    individual metrics because you will completely misrepresent and misunderstand
    its effect.  You need to look at many variables as a whole to see the big
    picture and overall social media impact.
• 13 Nov 08
  

  Neal Jansons

  socialmedia roi

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