This link has been bookmarked by 1 people . It was first bookmarked on 27 May 2008, by Alex Street.
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27 May 08
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Broadcaster Services Unit is responsible for the BARB Establishment Survey and the BARB Programme Attribution Service
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Establishment Survey has three main objectives
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ownership
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television
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usage of TV-related equipment
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detailed demographic information for households and individuals in each ITV area and BBC region,
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easure the penetration
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ndividual channel penetration
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multi-channel homes
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interview is conducted using CAPI
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