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brentmack on 2012-02-09I think Jay Cross has his finger on the pulse of dying systems and knows the antidote that can prevent decay and irrelevance. I like his blunt words and the ease in which he tells it like it is. Those qualities inspire me as an aspiring social artist.
A sustainable social business provides the means and motivation for workers to learn what they need: the know-how, know-who, and know-what to get things done and get better at doing them. This takes more than access to social networks, blogs, and wikis. Organizations must provide the scaffolding that focuses on discovery, practice, sharing, and reinforcement. Organizations that lack a clear understanding of their learning architectures are doomed to descend into an aimless world of social noise and meaningless chit-chat. Facebook-itus.