Thiago Ricieri's personal annotations on this page
Thiagoricieri bookmarked
on 2009-11-05
-
After two months in a ‘saturated’ market it’s become profitable. The reason we believe it became successful so ‘quickly’ is because of the power of Social Media.
-
So how is this possible?
The real cost is time.
In order to understand the process we need to wind the clock back to October 2008. One thing many people don’t realize is that Social Media is not a magic trick, like any marketing campaign it takes time. So even though we were successful from month two of launch it has taken months to build up to that point.
-
we got their trust from being real
-
It took 10 months of pumping out content every single day, interacting on Twitter, Facebook and email in order to give us a base on which we could launch an online product.
-
The key to a successful Social Media marketing campaign is that it takes time and effort.
-
Some things are best kept secret for as long as possible. Car makers build hype by hiding their test cars under ugly clothing, as the car gets closer to launch the Manufacturers start to show more and more of the car. This feeds the potential customers with little tit bits of what’s to come.
-
By the time the launch date arrived people were begging for full previews and were incredibly willing to participate, via RT’s, blog posts etc.
-
Make sure that you have a good product / idea that you want to launch. Set a tight deadline which you can showcase to your viewers (for example, we were posting videos at 3 in the morning…). Give people just enough to let them get a taste of what’s to come. Nothing more.
-
Become a professional at what you do, then visit sites which talk about your profession and leave relevant (RELEVANT) comments on every single one of their posts. The conversion rate won’t be high but it’s all about planting a seed (or in our case, we call it leaving a business card) wherever you go.
-
So just make sure you have a consistent presence on all the relevant networks.
-
Have a presence on all the big social networks
Blogging Wordpress, Tumblr, Posterous
Sharing Flickr, Facebook
Interacting Twitter, Facebook -
All three of these methods have generated huge results for us at Obox. Yes it involved 15 to 18 hr days but if you are willing to put in the hours and focus on what’s important then you will see results.
This link has been bookmarked by 8 people . It was first bookmarked on 04 Nov 2009, by Brandon Vaughan.
-
fabrizio bovi// This time on Inspired Talks we invited David Perel from Obox Signature Series to give some insights and tips for the creative community. Warning: lots of
-
-
Some things are best kept secret for as long as possible. Car makers build hype by hiding their test cars under ugly clothing, as the car gets closer to launch the Manufacturers start to show more and more of the car. This feeds the potential customers with little tit bits of what’s to come.
-
The results won’t be instant, they may even evolve slowly through time. But after a while, stop, take a step back… maybe look at your stats, and you may see something very positive.
-
-
-
After two months in a ‘saturated’ market it’s become profitable. The reason we believe it became successful so ‘quickly’ is because of the power of Social Media.
-
So how is this possible?
The real cost is time.
In order to understand the process we need to wind the clock back to October 2008. One thing many people don’t realize is that Social Media is not a magic trick, like any marketing campaign it takes time. So even though we were successful from month two of launch it has taken months to build up to that point.
- 10 more annotations...
-
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.