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News: The Social Media Maze - Inside Higher Ed - The Diigo Meta page

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This link has been bookmarked by 7 people . It was first bookmarked on 09 Oct 2009, by Lisa Spiro.

  • 09 Nov 09
    kate_k
    Kate Klingensmith

    highered social media engagement admissions recruiting marketing

  • 20 Oct 09
    rreo22
    Rick Reo

    HEd2.0book

  • 13 Oct 09
    thomwcox
    Thom Cox
    • The software company Inigral, for example, is collaborating with colleges to deploy a Facebook application it calls the “lifecycle engagement platform.” The app is designed to connect students who share the same academic courses, play on the same teams, and belong to the same campus organizations — essentially creating a Facebook within Facebook, consisting of networks and news updates relating to a student’s individual experience at a college. In the case of prospective students and alumni, it would allow them to follow those miniature communities that they either wish to be involved with if they enroll, or were a part of before they graduated. Inigral has already partnered with a number of colleges on this, including Arizona State University, Stetson University, and Columbia College Chicago.
    • The relationship-management firm Intelliworks, meanwhile, has created an app that allows prospective students to submit questions, along with information about themselves, through a college’s Facebook fan page. The system logs the personal information the prospective students volunteer and analyzes it in order to help the college develop targeted recruitment campaigns. Intelliworks has supplied this particular function at 15 institutions, including New England College, Florida International University, and the University of Pennsylvania's Annenberg School of Communications. Similar query systems have existed on college Web sites for some time, but adapting the service to Facebook “is going to where the audience is,” says Todd Gibby, the company’s CEO.
  • 10 Oct 09
    brands
    Chuck Brands
  • 09 Oct 09
    cstrauber
    Chris Strauber

    Describes matching of student expectations and institutional goals.

    • Tim Copeland, managing partner at DemandEngine, has argued that attempts to reach out to prospective students via Twitter is an overhyped strategy. The reason? “Teens don’t tweet,” he wrote on his blog several months ago, citing statistics from the Nielsen Company indicating that as of June, only 16 percent of Twitter users were under age 25.
  • lspiro
    Lisa Spiro

    socialmedia

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