How about e-mail, which Schueller describes as the biggest barrier to employee use of more interactive and effective tools. "As a sender of an e-mail, I control the agenda of everyone around me," Schueller says. E-mailers decide who has permission to read a message, and the Reply To All button ensures that
peripheral participants will be prompted long after they have lost all interest. Blogs, in contrast, beg for comments from those most interested. Schueller also faces the harrumphing of employees who see anything other than
e-mail as an addition to their workloads. "We consistently hear that information posted to the
intranet is incremental work," he says.
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