This link has been bookmarked by 4 people . It was first bookmarked on 27 Apr 2008, by Adam Bohannon.
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27 Apr 08
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pe, that title would go to the folks who've put together the powerhouses that are the online social networks. I'm talking about sites such as Facebook, MySpace, Orkut, and Hi5 (the latter is the Spanish-speaking world's popular destination.) Hence my first new-age Web law:
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Wolfe's three laws of the brave new Web 2.0 world are: Mobile is the new desktop, the home page is dead, and social networks like Facebook and
MySpace presage the media company of the future.
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No one, and I can't stress this enough, gives a shit about your brand. They care about what user experience you deliver to them. This obtains whether you're in the physical world selling a product, or online serving up content.
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The new go-to destination of users won't be home pages but instead will be Web apps. That is, users will access content -- news, blogs, video -- and interact with your (their) communities via apps, hopefully apps that you develop and sell ads around.
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One pundit at Web 2.0, Brian Fling, put it more succinctly. He sees the iPhone as a new medium in and of itself, as significant as radio, television, and the Internet itself have been.
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When you think about it, the Smartphone is the first device that fulfills McLuhan's prediction that electronics will become an extension of the human nervous system.
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